What sets us apart?

We promise to make you smile

In a day and age where quality online products are few and far between, we want to set your mind at ease. So, here’s our promise: Get results with no hidden costs – simple!

Check our industry leading guarantees below:


Suitability & Impressions Guarantee

  • Be 100% sure this is going to work for you after your case has been approved by a dentist through the free e-consultation process
  • You won’t have to pay more even if more impressions are needed [other companies typically charge half of the cost again]

Lost & Broken Aligner Replacement Guarantee

  • Accidents happen! That’s why you won’t have to pay extra in case you break or lose an aligner during treatment [other companies typically charge £99 per replacement aligner]

Results Agreement Guarantee

  • Your smile simulation and full report show you your personal, clinically attainable results before even starting treatment. That way, you’ll know exactly where your teeth straightening journey will take you before committing. Get the results agreed in your plan with no hidden costs!
  • Receive all aligners needed to achieve the goals set out in your plan, which show the optimum possible outcome based on your unique dental structure [other companies typically charge a minimum of £400 for refinements]

Extended Guarantee After Treatment

  • Join the Maintainer Plan to extend your guarantee after treatment and keep straight teeth for life
  • Receive new retainers every 6 months for only £139/year [clinics typically charge £350 per set of retainers]
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