About Straight Teeth Direct™

Europe’s most trusted online aligner solution

Our mission is to make orthodontics more accessible and affordable through technology.

Our Mission

Created by dentists.
Powered by technology.

We take teeth seriously. That’s why Straight Teeth Direct™ is powered by expert dentists and the latest technology. Our dentists and orthodontists are hand-picked because they want to change the face of dentistry. They use digital innovation to help more people benefit from their knowledge and work together to create breakthroughs in tele-orthodontics.

Created by dentists, powered by technology

The science behind the smiles

Made in the UK, with offices across Europe and delivered straight to your door all around the world. With a multicultural team, users in over 50 countries and 5 continents we are a truly global brand.

We have rethought and redesigned the entire aligner manufacturing process to optimise faster tooth movement completely remotely without clinic visits and worked on hardware innovations to create aligners that are superiorly comfortable to ensure the very best quality and results for your smile.

Our story

2009 - 2016
2014 - 2016
2015 -
2017 -
  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

  • The foundation

    We were looking to create the type of dental practice experience we wanted ourselves. High tech clinic with TVs in the ceiling offering state of the art smile enhancement using the latest cosmetic orthodontic technologies.

  • Going Digital

    To help more people access their dream smile we created an online assessment system, and also helped more clinics do the same using the latest digital education, booking and automation systems to grow their orthodontic practices.

  • Going Direct to Consumer

    We saw the possibility to integrate our online assessment systems with state of the art 3D printing technologies to create a comprehensive teledentistry platform enabling at home cosmetic teeth straightening for a 1/3 of the cost of in clinic solutions. We launched in April 2016 and got enquiries from around the world.

  • Fully Mobile and Global Solution

    Straight Teeth Direct™ went live and global with iOS and Android apps, starting the journey to data driven smiles delivered in 50+ countries. This is just the beginning.

Straight Teeth Direct™ Founders

Dr Aalok Y Shukla

Co-founder & CEO

Lucie Marchelot Shukla

Co-Founder & Managing Director

Our DNA

Fully digitised and mobile end-to-end experience enabled by our 5 pillars of innovation.

Industry expertise
3D printing
Data cloud
Active products
Smart devices

Interactive instore experience

London

Selfridges

Paris

Selfridges

Copenhagen

Magasin Du Nord

Berlin

KaDeWe

Zurich

Jelmoli

Amsterdam

De Bijenkorf

Showcase of straight teeth direct products

As seen in

  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read
  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read
  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read
  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read
  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read
  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read
  • New APP promises to straighten your teeth from home - and could be ideal if you're scared of the dentist

    Read
  • Half of British people unhappy with their teeth, study claims

    Read
  • CHEER UP ‘Posh Spice Syndrome’ affects ‘miserable’ Brits with bad teeth who rarely smile

    Read

Milestones

Founders Factory - Best AI Business 2018
Future Healthcare - Best Innovator 2018
EIT Health logo
EUROPAS - Hottest Healthtech Startup 2019