What sets us apart?

Our mission is to make orthodontics more accessible and affordable through technology.

Powered by dentists

  • Our unique technology platform augments and empowers dentists to deliver the next generation of smiles entirely remotely.
  • Each dentist and orthodontist working on the platform is vetted and hand picked for their knowledge, experience and forward thinking mindset. They constantly update their training on the latest innovations at our digital dentistry innovation institute where we work together to create the latest breakthroughs in digital dentistry and create the future of teleorthodontics.

Made in Europe

  • Made in the UK, with offices across Europe and delivered straight to your door all around the world. With a multicultural team, users in over 37 countries and 5 continents we are a truly global brand.
  • We have rethought and redesigned the entire aligner manufacturing process to optimise faster tooth movement completely remotely without clinic visits and worked on hardware innovations to create aligners that are superiorly comfortable to ensure the very best quality and results for your smile.

Our story

  • 2009 – 2016 The old way
    We established and sold a private London clinic focused on helping Londoners and other Brits get a confident smile in months using modern orthodontic techniques
  • 2014 – 2016 Making more people smile
    Through our marketing agency we helped dentists reach and treat more people
  • 2015 – Our aha moment
    We thought what if Amazon could sell aligners online?! That’s when we realised there had to be a better way
  • 2017 – First users
    That’s when we launched to the public after refining our model and building our unique app and platform


Find us in store

  • Discover the product
  • Instant access to the impression kit

Our driving forces

Accessibility Accessibility

We’re focused on democratising access to a beautiful smile making it less expensive and less time consuming.

Trust Trust

Our teledentistry platform is driven by doctors who are not cutting corners to ensure safety and ideal results. We don’t use fake reviews or before/after, our success comes from our community of positive users who love and share their journey genuinely.

Technology Technology

We always innovate and use the latest technology to make the experience better, faster and more comfortable and guarantee results.

Join our growing community